It's no surprise that today's consumers would prefer to watch a five-minute video rather than spend fifteen minutes reading the same information. Having a compelling video is an investment and can influence buying behavior. But, finding new and innovative ways to make your product stand out proves difficult. Video content has established itself as an effective medium for marketing. Video accounts for 80% of all consumer internet traffic as 87% of online marketers use video to advertise. It is the easiest way to relay what you do, how you do it, and why a consumer should pick you, after all, seeing is believing. The volume of mobile video consumption increases by 100% every year. If you're not using video as a marketing tool yet, you're falling behind. Send out a monthly newsletter? Got a website? Great. It's time to add video. It is undeniable that people have an urge to click, so give them something click-worthy. In today's world, visuals are everything. You've got a great video, now what? Search engines are looking for content that engages viewers, and nothing entices an SEO more than a video with a lot of views. So, you got to figure out what will help the consumer to make that split-second decision to tap the square image on their screen. And, you have to figure out what is going to keep them watching for the duration of the content. Here are some tips on getting more eyes on your video, and more money in the bank.